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“Hacienda Lopez de Haro” the Most Contemporary Rioja Classic by Moruba

“Hacienda Lopez de Haro” the Most Contemporary Rioja Classic by Moruba

“Hacienda López de Haro” is a wine born to become a Rioja classic. The principal challenge of in this work was to transmit a traditional character, so a vintage aesthetic was chosen, inspired by the labels used at the beginning of the 20th century. To be a classic it is not necessary to be hundreds of years old, nor come from high lineage, but rather to breathe that magic of something well done, made with care and enjoyed with passion. Hacienda López de Haro is a new classic that fights against standards, clichés and prejudices. An assortment of seven wines that leave the winery ready to be enjoyed and understood, without pretensions or posturing, with the intention of being enjoyed and being exciting. The most contemporary Rioja classic.

CREDIT

  • Design Agency: Moruba
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: “Hacienda Lopez de Haro” the Most Contemporary Rioja Classic by Moruba
  • Brand / Project Name: Hacienda Lopez de Haro Gran Reserva
  • Strategic Deliverables: Research / Insight, Product Architecture, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Graphic Design
  • Location: Spain
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle, Pulp Paper

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