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Gyanish Sham Creates Graphic Interior Identity for Tropics Cafe

Gyanish Sham Creates Graphic Interior Identity for Tropics Cafe

Tropics cafe is a ‘closer to nature’ design, creating a sense of calm and peaceful energy that surrounds us while enjoying our daily coffee routine. A place for everyone to connect, to be a part of their everyday lives. This project is about to make the branding of a coffee shop named Tropics Cafe which will be based in Mauritius Island. The mission statement of this coffee shop is to raise awareness about tropical Mauritian Coffee and also increase maximum of clients to discover the menus that they offer. They also have another goal to provide the target audience which is University students and Office workers a new lifestyle where they can enjoy Mauritian coffee in a cozy environment with their family and friends. The purpose of the Interior design to make customer to feel the cozy and friendly vibe when they enter the coffee shop. It is an attractive element to increase target audience engagement to the coffee shop. The name of the Cafe is called ‘Tropics’ to represent Mauritius as it is known as a Tropical Country. As the Cafe serve Tropical coffee which is grown and roasted in Mauritius itself. This brand name was chosen as it clearly reflects the brand personality and Target Audience which is trendy and Dynamic. Tropics is a catchy name and it is also modern which is suitable for the target audience aged between 18 to 40 years old. The overall branding of the coffee shop is very strong as there is visual consistency across all marketing collaterals. The Coffee shop has a solid design strategy and design personality.

CREDIT

  • Agency/Creative: Gyanish Sham
  • Article Title: Gyanish Sham Creates Graphic Interior Identity for Tropics Cafe
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Mauritius
  • Agency/Creative City: port louis
  • Market Region: Africa, Global
  • Project Deliverables: Brand Creation, Brand Identity, Branding, Interior Design, Logo Design, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Coffee, Café, Coffee shop,

  • Credits:
    Graphic Designer: gyanish sham

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