Güzel is where simplicity meets opulence—a brand that redefines luxury with a focus on natural beauty. It was an honor to collaborate with Güzel Skincare to craft a brand experience that embodies timeless sophistication, purity, and elegance.

As the designer behind Güzel, my role went far beyond creating visuals; I partnered with the brand to uncover its unique essence and translate it into every element of its identity. The process began with a deep dive into Güzel’s story, values, and vision. I wanted to create a brand that feels as luxurious as its products, while remaining approachable and grounded in authenticity.

My approach to designing Güzel was rooted in understanding its target audience: individuals seeking sophistication without compromise. The challenge was to blend minimalism with opulence, striking a balance between understated elegance and bold, luxurious appeal.

The logo design set the tone—a timeless mark that reflects both the purity of nature and the refinement of the brand. For the color palette, I selected soft, neutral tones accented with hints of metallics, ensuring the visuals felt luxurious yet modern. Typography was carefully curated to evoke elegance, with clean, serif fonts paired with understated sans-serifs for balance.

Packaging design was another key focus, where every detail—materials, finishes, and layout—was chosen to enhance the unboxing experience. The goal was to make every product feel like a piece of art, embodying the brand’s commitment to luxury skincare.

Social media design brought it all together. I crafted cohesive visuals that highlight Güzel’s sophisticated aesthetic while creating an emotional connection with its audience.

Deliverables included: Logo Design , Brand Typography ,Brand Color Palette , Packaging Design , Social Media Design

Through this project, I aimed to create a brand that not only stands out but also becomes a trusted symbol of beauty and luxury for its customers.