Gr!P Hand Therapy Device.

From the start, OrthoRPM’s vision was clear: develop a hand-held device to remotely test, record, and report the grip strength of patients recovering from hand injuries to their therapists and doctors. Something that would replace the current method — patients squeezing a ball of putty at home, testing grip strength on a dynamometer in the therapist’s office — and bring hand therapy into the future via a connected, SMART technology solution.

With the prototypes validated by therapists and two sizes (MINI and MAX) to cover the full spectrum of hands, Mighty developed the name and created all the branding and packaging designs. The goal was simple: echo the approachable, friendly feel of the device by creating a playful tone that promoted health and well-being without feeling too medical.

We focused solely on the packaging design, analyzing numerous concepts to fit the brand detail. Ultimately, OrthoRPM opted for bold, modern packaging with a clean, meticulous layout design. We went above and beyond to assist OrthoRPM in creating a visual representation of their new brand and packaging design. We guided their feedback and collaborated with them to develop creative ideas throughout the project.

For Mighty Studios, projects like Gr!p provide the chance to show how product design can have a meaningful impact on the world. Helping clients to realize a vision—in this case, one that may improve the lives of those recovering from injury or even help in longevity (grip strength is a good indicator of general health and life expectancy)—is why we love what we do. And it all began with a little ball of soft and pliable material.