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Grow Agency Create a Guiding Light for a Favourite Craft Beer

Grow Agency Create a Guiding Light for a Favourite Craft Beer

Challenge: The New Carnegie Brewery is a small Stockholm brewery with a bright and curious soul on the waterfront of Hammarby Sjöstad in Stockholm. After six years of curious experimentation, the passion project needed a new visual identity to provide a guiding light for the years to come.

Solution: The brewery has since the beginning been housed in the old Luma lightbulb factory and the spirit of their location is part of everything they do. Our redesign began with the creation of a new brand platform, which (literally) lit our path forward. Nothing could symbolise the brand better than the iconic Luma lightbulb shape. This became our starting point, and the redesign evolved from there – from a refined and timeless logotype that could be integrated in the bulb to a typographical system and bright colour palette that would dictate the design of the labels.

Over the years, the brewers at NCB have created over 150 different kinds of beer and the label design was created to further support and encourage this process through a template format that can be adapted and printed in-house.

The beers brewing at NCB are a constant source of exploratory delight and expert craftsmanship, and now they have a design that is as luminous as their spirit. Shine on, you glorious bastards!

CREDIT

  • Agency/Creative: Grow
  • Article Title: Grow Agency Create a Guiding Light for a Favourite Craft Beer
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Sweden
  • Market Region: Europe
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Brand World, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
  • Format: Bottle, Can
  • Substrate: Glass Bottle, Metal

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