We successfully launched Fetzer Port Ruby into the U.S. market, positioning it as a versatile and appealing wine for both cooking and pairing. Our strategy targeted a new generation of food and wine enthusiasts—curious, adventurous consumers eager to explore bold flavors and elevate everyday meals.

By highlighting the wine’s rich flavor profile and adaptability, we demonstrated how Fetzer Port Ruby could seamlessly enhance both culinary creations and dining experiences. Through a curated selection of enticing recipes and thoughtful pairing suggestions, we encouraged home cooks and casual entertainers to see Port not just as a traditional after-dinner drink, but as a dynamic addition to their kitchen repertoire.

We focused on inspiring audiences to think outside the box—whether reducing the Port into a glaze for roasted meats, incorporating it into desserts, or enjoying it alongside cheese boards and savory dishes. Our content showcased real-life, accessible ways to use Fetzer Port Ruby, helping to demystify fortified wine and position it as an everyday essential for modern cooking and entertaining.

This dual approach—emphasizing both taste and versatility—allowed us to connect with consumers emotionally and practically. Fetzer Port Ruby became more than a beverage; it became a tool for creativity, exploration, and enjoyment.

As a result, we not only drove awareness and trial but also established Fetzer Port Ruby as a staple for those looking to enrich their food and wine experiences.