For the McBride Sisters Collection, the largest Black-owned winery in the U.S., we created captivating social media content for their campaign, “Escape with Flavor / Seaside Escape,” which made a striking impact across digital platforms. Set against the dramatic and breathtaking coastal landscapes of Garrapata State Park in Big Sur, the campaign brought the brand’s essence to life in a way that was both visually stunning and emotionally resonant.

Central to this immersive content was the authentic storytelling around co-founder Robin McBride’s personal connection to the land. Her inspiration—drawn from the rugged cliffs, windswept trails, and invigorating ocean air of Garrapata—infused the campaign with a genuine sense of place and purpose. The creative direction highlighted not only the natural beauty of the California coast but also the emotional escape and sense of freedom that a glass of McBride Sisters wine can evoke.

To bring this vision to life, we featured a talent who embodied the sophisticated and aspirational McBride Sisters consumer—elegant, confident, and effortlessly enjoying wine in a setting that felt both aspirational and attainable. The result was content that resonated deeply with audiences, reflecting moments of personal luxury and connection with nature.

Through this campaign, we positioned McBride Sisters wines as more than just a beverage—they became part of an experience, an invitation to escape the everyday and embrace flavor, beauty, and authenticity. The “Seaside Escape” series elevated the brand’s visual storytelling, strengthened its emotional ties with consumers, and reaffirmed its position as a trailblazer in the wine industry.