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Greenpoint General Creates Brand Design for CBD Infused Botanical Gin

Greenpoint General Creates Brand Design for CBD Infused Botanical Gin

New-to-world brand design a CBD infused, botanical New York style gin. Each bottle, handcrafted and distilled in Amsterdam.

Greenpoint breaks into the super premium category with a minimal design that uses elegant typography and an iconic G that echoes the shape of the copper still. A identity built on balance with a belief in ‘less is more’. Wax dipped and stamped by hand. The two colour labels are letterpressed into heavy textured stock that celebrates the hand picked, organically grown botanicals. Intentionally small batch, with a meticulous approach to quality.

Greenpoint Gin is a botanical New York style gin, hand crafted and distilled in Amsterdam. Dreamed up on a summers afternoon in Greenpoint, Brooklyn.

The original Dutch genever was brought to New Amsterdam via Greenpoint in 1621 by the Dutch Trading Company, by 1640 a New World version of gin was being distilled in what is now New York. An American style gin known for being more Botanical forward than a European style or a London Dry.

We are bringing this New World sensibility back to the birthplace of gin, where we believe in small batch distilling of all natural and high quality ingredients to create a fresh and unexpected spirit. We believe in the healing power of plants – that’s why each one of our 11 hand-picked botanicals have carefully selected for their unique properties. The special blend of herbs, flowers and roots are all native to the Netherlands and work in harmony to create balance.

We hope that our botanical blend inspires you to slow down, reconnect and find the magic in every day.

CREDIT

  • Agency/Creative: Greenpoint General
  • Article Title: Greenpoint General Creates Brand Design for CBD Infused Botanical Gin
  • Organisation/Entity: In-House
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Netherlands
  • Agency/Creative City: Amsterdam
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Design, Logo Design, Packaging Design
  • Industry: Food/Beverage
  • Keywords: CBD Packaging Gin Branding Logo Design

  • Credits:
    Partner: Sophia Walker

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