Greenhill® Olive Oil is a premium line of olive oil produced in southern Brazil, more specifically in the upper region of Porto Alegre in the state of Rio Grande do Sul. The commercial focus of the product is on the national haute cuisine market, supplying luxury restaurants, bistros and hotels, and also with a strong sales arm focused on exports.
To meet our challenge of positioning the product as Premium, we proposed a bottle shape different from the conventional Brazilian one, which is usually green, long and square, so we decided to go in the opposite direction, proposing a bottle with a round shape and a neck. far away.
For the labeling, we chose to work with a gradient in the finish of the glass itself, which goes from green to black to represent the mound and also help to preserve the quality of the product, avoiding excessive contact with light.
Regarding the label information, we decided to print directly on the bottle itself to avoid the use of stickers and maintain the premium appearance of the product. This allowed us to work on an interesting game of textures and a good contrast between the information and the bottle itself.
With that, we tried to create an elegant and attractive look, but keeping the content of the sample as a visual resource of the project. The green of the oil itself becomes a visual resource in this packaging.
As the placement of the product on the shelves is done without the use of boxes, we wanted to bring a design that could really draw attention. Even the use of the liquid as a visual resource in the packaging allows the light to refract into the bottle and generate a very interconnected natural light effect.
- Agency/Creative: Leo Tavares
- Article Title: Greenhill Olive Oil Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Belém
- Market Region: South America
- Project Deliverables: Graphic Design, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: olive oil, label, gradient, glass, spice
Designer: Leo Tavares