In 2018 Ohmybrand together with Perekrestok came up with a look for the Green Line private label. Since then, our team has been aiding in the development of this brand, and this year we once again were lucky enough to work on its refreshment.

After the emergence of this brand more and more people began to take interest in the idea of proper nutrition. The old visual style was no longer reflective of current trends and could not properly convey our values to the ever-widening audience.

Ohmybrand was given the task of creating a redesign that would retain key elements white background, signature line, illustrations, and warmth of communications, while making the brand more relevant, fresh, and clear.

What did we do: Communication became more caring, humane, and gentle. Green Line is a guide to a healthy and happy life.

Its mission is to demonstrate that “green” lifestyle is easy, simple and available. This is reflected in the new tagline: “Eat right, live deliciously!”.

We captured the main element — modern customers want to remain true to themselves. They are not ready to fully change habits, but open to reasonable adjustments. Now customers are not satisfied with “just healthy”, they also need “tasty”. This is why we focused on appetizing food zones.

A new pool of characters was created — a family of mice for the cheese product line. We simplified fonts — now they are not hand-drawn, but more readable and simpler. We removed “water-color” effects, making it more relevant. We made a guideline, to make new SKU (there are 750 already!) easier to launch.

Quote from Ohmybrand:

“It is inspiring to create a brand and witness its development, making adjustments with each new step to maintain its relevance. Green Line has already grown to 750 SKU and now it is more than just a private label, it is an independent and recognizable brand. Its products are in every fifth receipt from Perekrestok. This brand is known and loved by customers!”

Quote from Green Line:

“With this rebranding we tried to reflect that anyone can enjoy healthy nutrition without compromise and with gusto. Here’s to our products becoming a tasty part of everyday life for everyone.”