Green cosmos is a start-up company that seeks to rethink the personal hygiene industry by developing new scents, textures and materials in the quest to find the perfect product for the bathroom. But as long as maintaining that same essence of caring for the environment and always using natural products and materials.
Knowing this, we can get an idea of how the brand has to be developed, reflecting these values already mentioned and showing a clean, minimalist and natural face. The designer Fernando Flores used pastel but intense tones such as green and cream. These colors reflect cleanliness and nature. For the logo, it was necessary to find a typeface that would be identified with elegance but also with modernity, so the designer chose the masseri typeface, which integrates with the brand’s vibe.
The name was chosen through the keywords that the client wanted to use, words like green, nature, space, etc. emerged. Therefore, a trademark registration investigation was carried out and later the name of green cosmos was chosen. But as long as maintaining that same essence of caring for the environment and always using natural products and materials.
The materials that are planned to be used are matte plastics, these plastics would be used to give a clean and elegant look, free of reflections and other things that could affect the cleanliness of the chosen design. Like the bath bombs, they will be mostly pastel colors which would integrate very well with the brand.
The new brand is expected to integrate these designs into its new products throughout 2022.
- Agency/Creative: Fer Flores
- Article Title: Green Cosmos, Bath and Lotions Branding and Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Guadajalara
- Market Region: North America, South America
- Project Deliverables: Brand Redesign, Packaging Design
- Format: Bottle, Box
- Substrate: Plastic
- Industry: Health Care
- Keywords: Branding, Packaging, Bottle
Designer: Fer Flores