Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Great Year | CNY Blend Visual Identity Design

Great Year | CNY Blend Visual Identity Design

In Chinese culture, animals and plants often have another meaning of blessing, called “xian-grui”.
Butterfly and crane patterns symbolize longevity, calabash patterns symbolize prosperity and prosperity, and fish patterns symbolize prosperity.

With the Chinese traditional culture of the Spring Festival couplets, paper-cuts often appear in the colorful characters as the concept,
Combine the “xian-grui” pattern with the coffee flavor with a playful touch.

Taste the coffee with honey processing and fruity fragrance with the blessing of longevity, the washed coffee with blessing of happiness and abundance.

On the packaging design with a big good luck to offer good wishes, Taste of Chinese New Year.

CREDIT

  • Agency/Creative: Lung-Hao Chiang
  • Article Title: Great Year | CNY Blend Visual Identity Design
  • Organisation/Entity: In-house, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Taiwan
  • Market Region: Asia
  • Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Retail Brand Design
  • Format: Bag, Bottle, Box, Flow-Pack, Tag
  • Substrate: Metal, Plastic, Pulp Board, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0