Great Days is a branding project built around an original typographic design. The challenge for the studio was to create an image that was both strong and unique in order to break the codes of the industry. The illustration was done by hand in order to keep a certain spontaneity and bring a human touch to the brand. Using the strong symbol of the red rose, translating passion and love but also character, thorns. Between traditional Victorian style and modern graphic design, Great Days aims to be a bridge between the generations and addresses both the quincagenarian lovers of coffee liqueurs and the young epicureans wishing to discover new flavours.
The modernity of the brand is also shown by the choice of an original bottle, with a screw cap and simple and pure lines. The printing technique used also brings a sense of purpose and modernity; wanting to free oneself from a label so dear to spirits by opting for a colour silk-screen print and gilding is not an insignificant choice, on the contrary.
An intergenerational brand for which the Zephyr studio took great pleasure in creating, thinking, imagining… Playing between graphic design and marketing issues to create beauty that makes sense; well aware that packaging is the first link between the consumer and the brand!
Translating the sweetness of a moment, the desire to discover and share are the leitmotivs of Great Days. A love-brand that fully assumes its role and allows as many people as possible to enjoy its delicious flavours.
- Agency/Creative: Zephyr
- Article Title: Great Days Brand Design by Zephyr
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: France
- Agency/Creative City: Marseille - France
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Creative Direction, Typography
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Great Days - Coffee Liqueur
Creative Direction / Typography design: Maurin ARMAND
Creative Direction: Eddie BOUAZZA