Gray’s Sauce Packaging Design

Gray’s Sauce Packaging Design

Gray’s challenged us to add more ‘zing’ to their brand. Gray’s came up with a brand essence ‘Sauce Beyond Ordinary’. This idea was then brought to life through expressive and playful ways of adding flavours to food : a slap of sauce, a scatter of spice. These were visually expressed through bold typographic design that captured both the excitement and involvement of adding some zing to your food. The result is a simple, emotive visual identity that’s lets the product do the talking, with striking on shelf impact.

CREDIT

  • Agency/Creative: Lemon Yellow
  • Article Title: Gray’s Sauce Packaging Design
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: India
  • Market Region: Africa
  • Project Deliverables: Brand Architecture, Brand Strategy, Packaging Design, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

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