“Joffrey’s is a small craft tampa coffee company. They offer almost over 100 types of coffees and teas. When they became the coffee provider for Disney they thought it was time for a brand refresh. We decided for go for a light hearted, whimsical, and colorful approach with the brand. I created the package designs and the label templates, then i started looking for some tallented illustrators to create the characters and personalities of every single label to represent the flavor profile. In this process I was able to work with some of my favorite artist and some of the best illustrators in the world. They put a ton of work into the characters and I feel we made some great work and some great friendships out of it.”
“Artist: Charlie Davis – London, Menze Kwint – Netherlands, Steve Simpson – Ireland, Gwen Keraval – France , Christian Turdera – Argentina, Christian Kunze – US, Thomas Burns – US”
CREDIT
- Agency/Creative: Grant Gunderson
- Article Title: Grant Gunderson – Joffrey’s Coffee
- Project Type: Packaging
- Format: Bag
- Substrate: Plastic