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Grand Republic – Vilhelm Parfumerie

Grand Republic – Vilhelm Parfumerie

Niche fragrance house Vilhelm Parfumerie launched 8 different scents, all with unique stories behind them. One, for example, is called Dear Polly, which is actually a love letter in scent form to the creator’s wife.”Black tea, like the brew with which she awakes each morning, immediately warms the skin. Top notes of apple and bergamot create a sense of familiarity, while sensuous musk introduces complexity. Finally, it finds its resolution in a voluptuous spice, as piquantly punctuated as it is seductively honeyed. Familiar and new, comfortable and invigorating, it is a fragrant brew for two: lovers can wear it and recall each other. Even with distance they’re never apart.”To make each of these fragrances stand out while also work as a cohesive unit was a challenge that Grand Public tackled by utilizing cleverly arranged text. The packaging for all the perfumes in the line are a goldenrod yellow with a plain white label in the center to distinguish each one. At first glance, black lines and designs create an eye-catching design, but if you turn the box on its side you will see the name of the fragrance spelled out in a repeating pattern. This hidden treat very much reflects the nature of scents — something elusive that not everyone will discover, but for those who have an emotional tie to it, it is both pleasing and a joy to find.

CREDIT

  • Agency/Creative: Grand Public
  • Article Title: Grand Republic – Vilhelm Parfumerie
  • Project Type: Packaging

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