Packaging design of a gift box for a women’s towel. It is a book-shaped box, following the concept of the illustration on the towel, the fairytale “Alice’s Adventures in Wonderland.”
Without excessive packaging, the configuration of the book and the self-standing structure were produced by crafty modification of the net. A window was cut out from the front cover, so customers can feel the texture of the towel.
The box features the product logo in cursive inspired by thread, along with various details to incorporate motifs related to the towel. Overall, a girly and cute image was brought forth using pastel colors.
- Agency/Creative: Grand Deluxe
- Article Title: Grand Deluxe Create Packaging Design Gift Box for Alice’s Adventures in Wonderland Towels for Women
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Japan
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Structural Design
- Format: Box
- Substrate: Pulp Paper