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Grand Deluxe Create Packaging Design Gift Box for Alice’s Adventures in Wonderland Towels for Women

Grand Deluxe Create Packaging Design Gift Box for Alice’s Adventures in Wonderland Towels for Women

Packaging design of a gift box for a women’s towel. It is a book-shaped box, following the concept of the illustration on the towel, the fairytale “Alice’s Adventures in Wonderland.”

Without excessive packaging, the configuration of the book and the self-standing structure were produced by crafty modification of the net. A window was cut out from the front cover, so customers can feel the texture of the towel.

The box features the product logo in cursive inspired by thread, along with various details to incorporate motifs related to the towel. Overall, a girly and cute image was brought forth using pastel colors.

CREDIT

  • Design Agency: Grand Deluxe
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Grand Deluxe Create Packaging Design Gift Box for Alice’s Adventures in Wonderland Towels for Women
  • Brand / Project Name: Alice’s Adventures in Wonderland
  • External Design Credits: Creative Director: Koji Matsumoto, Art Director: Koji Matsumoto, Graphic Designer: Koji Matsumoto
  • Production Credits: Grand Deluxe
  • Strategic Deliverables: Brand Architecture, Brand Naming
  • Design Deliverables: Packaging Design, Brand Identity, Structural Design, Branding, Brand Creation, Graphic Design
  • Location: Japan
  • Market Country: Japan
  • Market Region: Asia
  • Product Category: Household
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Paper

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