“Grand Angle Design has been asked to create a brand new concept of 20 cl bottle of water with the shape of a drop for the famous evian brand. With no cap and no label, this nomad concept highlights simplicity and purity of the product and answers to on the go and environmental issues. With only one hand, is is possible to open, drink, squeeze and recycle : more than a new product concept, La Goutte d’evian is a new consumption habit.
The ultimate goal is to capture the essence of evian in each bottle.
Absolute technical challenge, Grand Angle Design had to design a uniquely shaped bottle which could be produced at an industrial level and adjustable to evian’s factory.”
CREDIT
- Agency/Creative: Grand Angle Design
- Article Title: Grand Angle Design – La Goutte d’evian
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
