“Grancereale is an Italian brand in the bakery sector that produces cookies and cereal bars using natural and unprocessed ingredients. In 2023, the brand has decided to enhance its already beloved line of bars with even more indulgent and delightful flavors. But how can we effectively convey that a bar made with natural, unprocessed ingredients can provide an intense and satisfying taste experience without compromises? Through a new, joyful visual identity. Because nature and its ingredients bring pure joy. In the new packaging design, the green color and the textured background (two highly recognizable elements of the brand) take up even more space.
The packaging is ‘invaded’ by a colorful and vibrant tribal pattern, emphasizing the raw yet surprisingly indulgent character of the brand and its products. The ingredients of each bar are depicted whole, seemingly jumping towards us to make us feel their flavor and crunchiness. The finished bar is presented in its three-dimensional, life-sized form: doesn’t it make you want to grab it and take a bite?”
CREDIT
- Agency/Creative: Marimo - Brandlife Designers
- Article Title: Grancereale Barrette New Visual Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Roma
- Market Region: Europe
- Project Deliverables: Brand Design
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: packaging; packagingdesign
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Credits:
Senior Designer: Pietro Bindi
Designer: Chiara Leone
Copywriter: Camilla Valle Porlezza
Account: Dadà Isola
Account: Laura Squintani
Creative Director: Anna Di Cintio
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Photographer: Enrico Caputo - Food Pirate Studios
