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Gramática Creates a Timeless Identity for Four Hundred (MG) That Merges Precision and Sustainability

Gramática Creates a Timeless Identity for Four Hundred (MG) That Merges Precision and Sustainability

Four Hundred (MG) is a Swiss-based specialty coffee roastery dedicated to quality and sustainability. With a focus on precision and innovation, the company sources the finest green coffee beans and roasts them using advanced electric technology.

Committed to environmentally responsible practices, Four Hundred (MG) ensures that every step of the process—from ethical sourcing to energy-efficient roasting—aligns with its sustainability values.

The new identity is based on a simplified, utilitarian design system that can be easily replicated in-house, thus continuing the company’s goal of being environmentally responsible.

Who We Are
Gramática is a brand design studio founded in 2024 by three seasoned design professionals. We specialize in creating visual identities and design systems for organizations that value their visual presence, aspire to be recognized, and aim to stand out in the marketplace. At Gramática, we believe that brand design should solve problems and guide the presentation of a brand’s identity. This belief is encapsulated in our strapline: “Framework for Visual Communication.”

Our Services and Expertise

At Gramática, we offer high-end design services focusing on brand identities and visual systems. We collaborate closely with brands to understand their unique personalities and translate them into compelling brand designs. Our comprehensive service offerings cover branding, print and packaging, exhibiting, digital media, and other expert design services. We have successfully executed numerous projects across various sectors, including IT, public services, and transportation. However, our primary expertise lies in working with companies in the built environment and product manufacturing sectors, leveraging our extensive hands-on experience and professional network in these fields.

Problem-Solving Approach

Our approach to new projects begins with a deep understanding of the client’s operations, marketing challenges, and brand aspirations. We translate this information into design objectives that align with collaboratively set goals. Common issues we address include misaligned or outdated brand images, where we refine key elements such as symbols, colors, and typefaces to ensure a cohesive brand image. We also establish a consistent visual tone across all platforms, enhancing brand recognition and communication clarity. We develop a comprehensive brand design guidebook that captures these principles, providing specific examples of how they apply to real-life customer touchpoints. Depending on the service level required, we offer solutions for various print and digital documents to improve communication effectiveness and representability, including web design solutions.

CREDIT

  • Agency/Creative: Gramática
  • Article Title: Gramática Creates a Timeless Identity for Four Hundred (MG) That Merges Precision and Sustainability
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe, North America
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Environmental Graphics, Logo Design, Typography, Web Design
  • Industry: Food/Beverage
  • Keywords: Swiss coffee roastery, Visual Identity, Packaging

  • Credits:
    Partner: Agris

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