Abraham Lule – Gracias a Dios Agave Gin
This project represents everything that I love about Mexico: bold colors, intricate detail, and handcrafted tradition. Gracias a Dios commissioned me to redesign their Gin label, and design two new ones under the objective of creating authenticity and recognition as an independent brand from their mezcal products. I wanted to find a way to bring provenance and humility to the forefront and at the same time to bring pride and celebration. The illustration is an answer to that, and from there, I kept the composition from the original recipe and applied a different graphic style following the recipe that represents.
CREDIT
- Agency/Creative: Abraham Lule
- Article Title: Gracias a Dios is Handcrafted in Tradition
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
