“The 24/7 at your convenience store” for those whose lives are fast paced and always moving. Providing desired goods and services in the latest forms. The concept behind the logo is “Grab and Run” promoting fast and on the go lifestyles integrated into the illustrated silhouette of the rabbit which applies for “Fast” grabbing a grocery bag, and resulting into the Grab it and Rabbit combined together for the brand “Grabbit”.
CREDIT
- Agency/Creative: Bladesmith Branding
- Article Title: Grabbit 24/7 Convenience Store Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Identity System, Research
- Industry: Food/Beverage
- Keywords: convenance store, food, beverage, sandwiches, coffee, snacks
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
