Pavlov’s Design – Dumplings “Grand-Farsch”
“Gourmet Dumplings” – this is the brand positioning, formulated by the team of Pavlov’s Design agency. And the name is corresponding – “Grand-Farsch”. Yes, it’s a bit pretentious! Signature dumplings are a product of restaurant level.The idea of a restaurant signature dish formed the basis of the brand and the packaging that is unique for this market. It turned out to be a noticeable and memorable packaging that sells the product on the shelf and stands it out among competitors.The design is bright and noticeable: intense purple and crimson colors on a black background, craft inserts, the original signature illustration of a culinary guru. For this product, we painted, wrote, photographed, so the uniqueness is in everything!
CREDIT
- Agency/Creative: Pavlov's Design
- Article Title: Gourmet dumplings from “Grand-Farsch”
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bag
- Substrate: Plastic