Gourmet dumplings from “Grand-Farsch”

Gourmet dumplings from “Grand-Farsch”

Pavlov’s Design – Dumplings “Grand-Farsch”

“Gourmet Dumplings” – this is the brand positioning, formulated by the team of Pavlov’s Design agency. And the name is corresponding – “Grand-Farsch”. Yes, it’s a bit pretentious! Signature dumplings are a product of restaurant level.The idea of a restaurant signature dish formed the basis of the brand and the packaging that is unique for this market. It turned out to be a noticeable and memorable packaging that sells the product on the shelf and stands it out among competitors.The design is bright and noticeable: intense purple and crimson colors on a black background, craft inserts, the original signature illustration of a culinary guru. For this product, we painted, wrote, photographed, so the uniqueness is in everything!

CREDIT

  • Design Agency: Pavlov's Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Gourmet dumplings from “Grand-Farsch”
  • Brand / Project Name: Dumplings “Grand-Farsch”
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Frozen Food
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic

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