Fintlabs is a digital development agency that provides full product development services. From shaping the idea to delivering the product, Fintlabs turns ideas into products with top-notch industry solutions. Specializing in refining and transforming basic and outdated products into reliable and sustainable web and mobile applications, Fintlabs meets the needs of clients and customers.

Client Requirements
Fintlabs, a burgeoning digital agency, approached us with a clear vision: they wanted a modern, clean, and minimalist brand identity that transcended the traditional IT business aesthetic. The goal was to create a logo and visual system that communicated their innovative and universal approach to digital services.

To meet Fintlabs’ needs, we embarked on a journey of creativity and precision, ensuring every element of the branding reflected their core values and vision.

The centerpiece of the brand identity is a modern, minimalist logo featuring two ellipse lines crossing each other within a circle. This symbol is not only visually striking but also versatile, embodying the universal and innovative spirit of Fintlabs. We extended the design language of the logo across all visual system elements. The intersecting ellipse lines became a recurring motif, creating a cohesive and recognizable brand presence.

To evoke a sense of innovation and sophistication, we selected a monochromatic color palette consisting of white, black, and gray. These colors contribute to a sleek and modern aesthetic that aligns perfectly with Fintlabs’ brand ethos. Our choice of typography further emphasized modernity and simplicity. We selected a contemporary typeface, giving special attention to the “labs” part of the Fintlabs wordmark by rendering it in italic. Additionally, the “L” in “labs” was designed to resemble a slash, adding a unique and dynamic touch to the overall branding.

The new branding for Fintlabs successfully encapsulates their modern, clean, and minimalist aesthetic while maintaining a universal appeal suitable for a digital agency. The client was thrilled with the outcome, as it perfectly aligned with their vision and positioned Fintlabs as a leader in the digital agency space.

The Fintlabs branding project demonstrates our commitment to delivering tailored, innovative solutions that exceed client expectations.