@butterfly_hunters design studio, based in Vienna and Yerevan, developed a brand identity for @go.sip.cocktailroom, located on the ground floor of the newly opened Marriott Courtyard in Yerevan. It’s a vibrant hotel foyer bar designed to capture the after-work culture and to serve as a gathering place for those looking to unwind, connect, gossip, or sip in a lively atmosphere.

The studio’s research revealed that gin is one of the most popular choices for evening cocktails, often enjoyed in social gatherings after work. This insight inspired the creation of a playful, flirty brand that embodies the vibrant essence of cocktails and the dynamic energy of Yerevan’s downtown scene. Go&sip aims to elevate the cocktail and conversation culture that has become a cornerstone of Armenian nightlife.

To bring this concept to life, we collaborated with talented artist @paninaetoya, who developed a series of vibrant illustrations that narrate the brand’s story. These scenes depict individuals enjoying their cocktails and engaging in lighthearted conversations, reflecting the playful essence of the bar.

The brand’s signature striking pink color sets it apart and adds charm to the space. While the bar boasts an elegant interior with earthy tones, the vivid pink menus create a captivating contrast, enhancing the decor on the tables. Each menu page reflects the brand’s story, making it an integral part of the overall ambiance.