When we become mindful of our health, we start building habits, and the best way to begin is through vitamins. However, we often don’t resonate with products that appear strictly medical and distant. The challenge: create a vitamin brand that feels close and fits into people’s everyday lives.
Gooms are functional yet indulgent gummies that encourage us to savor every moment of our routine.
We aimed to craft a 100% typographic logo with features that give it character and evoke multiple sensations. The thickness and finish of the letters simulate the product’s raw materials while conveying the closeness and trust that consumers need in a category like this.
The color palette and high-contrast play result in a distinctive brand with a modern and clear language in its communication. Gooms is an eye-catching and unique brand, making its positioning more accessible.
CREDIT
- Agency/Creative: Mellow & Banana
- Article Title: Gooms Branding And Packaging Design by Mellow & Banana
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Bogotá
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Packaging Design, Packaging Guidelines
- Industry: Health Care
- Keywords: Gummies, wellness, care, branding
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Credits:
Team: Mellow and Banana
Photography: youknowdesign
