GoodLoc is an audiovisual equipment rental and e-commerce company, created to serve small and medium-sized producers with high-quality solutions at affordable prices, filling a necessity in the Brasília market. GoodLoc’s visual identity design project captures the modern, digital essence of the brand, combining elegant typography and a distinctive symbol that evokes trustworthiness and creativity. With vibrant colors that represent luck, growth and innovation, GoodLoc’s visual identity creates a strong and cohesive presence, positioning the brand as a modern leader in the audiovisual market.

The versatility of application of the GoodLoc brand is one of its strengths, thanks to the carefully developed variations of the logotype. These variations allow the brand to adapt perfectly to different contexts and platforms, from printed materials to digital media. The flexibility of the design ensures that the logo maintains its visual integrity and impact, whether in small sizes for use on social media or in large formats for signage and advertising.

The GoodLoc symbol was meticulously designed to integrate diverse concepts in a subtle and sophisticated way. Its perspective structure resembles a camera shutter, reflecting the brand’s intimate connection with the audiovisual world. The asterisk shape symbolizes versatility and innovation, while the shamrock representation is deconstructed in an elegant and modern way, completely moving away from traditional clichés. This unique, minimalist design conveys the essence of luck and success embedded in the GoodLoc name, ensuring a distinctive and memorable visual identity.

GoodLoc’s modern typography was developed especially for the brand, reflecting its innovative and digital identity. With clean lines and a distinctive design, the typography communicates professionalism and contemporaneity, standing out in both printed and digital materials. This typographic choice not only complements the brand symbol, but also reinforces the message of reliability and accessibility, making GoodLoc’s visual identity cohesive and recognizable across all its applications.