Libardog is a fast food restaurant located in Bucaramanga-Colombia and has more than 27 years of history and tradition in the city.
The name was born from a mix between the “Gringo” language very popular in the 90s, and the owner’s name: Libardo Suta.
My challenge was to redesign the brand trying to maintain its essence and I decided to do it by showing the most friendly face of the brand, Don Libardo´s face. Who besides being the owner attends to this day all his diners and friends.
- Agency/Creative: goodfellas
- Article Title: Goodfellas Agency Brand Libardog Fast Food Restaurant Located in Bucaramanga-Colombia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: burger, fast food, foodie, look, branding, logo