Goodbe – Naming and Identity design for a great gym. Our main challenge was to create a brand with an open and young language, however, that made our customers, regardless of age, if they feel motivated and part of this space. We designed a typography especially for the logo, and with it, we create a positive and dynamic chain universe that is always in motion.
CREDIT
- Agency/Creative: Mucci
- Article Title: Goodbe Gym Naming and Identity Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design
- Industry: Health Care
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
