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Good To-Go Branding and Packaging Design for Extreme Adventure Experiences

Good To-Go Branding and Packaging Design for Extreme Adventure Experiences

Haigh + Martino – Good To-Go Branding + Packaging Design

” A NYC foodie and an avid backpacker, Iron Man, wilderness firefighter come together with the dream of eating restaurant quality food in the backcountry. Good To-Go set out to use real, delicious, ingredients that can be enjoyed from summits to the beach to your kitchen counter.Where they saw a challenge in competing with deeply established brands occupying the market, Haigh + Martino saw a massive opportunity to buck trends and light some fireworks in their industry. We talked to countless backpackers, cyclists, climbers, long distance runners, and casual campers and discovered one unifying theme – experience. We set out to develop a brand that speaks to the experience of rewarding yourself for a job (or hike, swim, climb) well done. The Good To-Go voice and visual identity is conversational, bright, a bit funny, and an always happy partner in adventure.  Our work with GTG is ongoing and we’re happy to say they’ve taken the outdoor world by storm – winning two Backpacker’s Editors Choice awards, being sold in more than 500 stores worldwide, from mom and pops to every REI in America.”

CREDIT

  • Agency/Creative: Haigh + Martino
  • Article Title: Good To-Go Branding and Packaging Design for Extreme Adventure Experiences
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: Multiple Regions
  • Format: Bag
  • Substrate: Plastic

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