ZOCA – Good Sunday
Good Sunday, is built on one simple principal, simplicity and it was ZOCA’s task in creating a meaningful brand identity and packaging system that would capture Good Sunday’s minimalist and beautiful culture. The modernistic and simplistic approach on the packaging was a process that took various refinements until it felt authentic to Good Sunday’s ethos. The ultimate goal for the brand identity and packaging was to convey a celebration of simplicity and the power within the experience and that brings people and friends together. Deliverables included; a brand identity system, packaging design, print materials and social media assets.