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Good Sunday Packaging and Brand Identity

Good Sunday Packaging and Brand Identity

 ZOCA – Good Sunday

Good Sunday, is built on one simple principal, simplicity and it was ZOCA’s task in creating a meaningful brand identity and packaging system that would capture Good Sunday’s minimalist and beautiful culture. The modernistic and simplistic approach on the packaging was a process that took various refinements until it felt authentic to Good Sunday’s ethos. The ultimate goal for the brand identity and packaging was to convey a celebration of simplicity and the power within the experience and that brings people and friends together. Deliverables included; a brand identity system, packaging design, print materials and social media assets.

CREDIT

  • Agency/Creative: ZOCA
  • Article Title: Good Sunday Packaging and Brand Identity
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Canada
  • Market Region: North America
  • Format: Can
  • Substrate: Metal

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