Anna Kondratova, Natalia Radnaeva – Wash&Play
“”Wash&Play” is a shampoo for dogs that turns ordinary process of washing into an exciting game. The concept is based on a comparison between dog and child as they are both cute and love toys. Packaging attracts attention due to its expressive shape and bright color palette. And there is always a toy attached that identify type of shampoo according to its pattern.”
CREDIT
- Agency/Creative: Anna Kondratova, Natalia Radnaeva
- Article Title: Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs
- Organisation/Entity: Student Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Global
- Format: Bottle, Tube
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
