Designing a bicycle logo requires careful consideration of several key features to ensure it is both attractive and unique. The Kenvo logo design process was guided by principles of simplicity, recognisability, appropriate colouring, memorability, versatility, uniqueness, and reflecting brand values.

The logo is designed to be simple and easily understandable, avoiding excessive details to ensure it can be effectively used across various dimensions and media. It incorporates visual elements related to bicycles, making it immediately recognizable and associated with the cycling industry. The use of harmonious and suitable colours aligns with the bicycle industry, enhancing the logo’s appeal and relevance.

To ensure the logo remains memorable and leaves a lasting impression on viewers, the design combines simple and distinctive shapes. It is also crafted to work well in different sizes and across various media, including print, digital, and packaging, ensuring consistent branding. The logo’s uniqueness and distinctiveness highlight the specific identity and individuality of the Kenvo bicycle brand.

Reflecting Kenvo’s mission, vision, and values, the logo conveys concepts such as sustainability, speed, and adventure, which are integral to the brand. The Kenvo logo has been conceptualized and designed with these features in mind. Inspired by mountain biking and the mission of the Kenvo brand, the logo symbol features a triangle and mountain, with the first letter of the brand placed inside. This design represents strength, durability, and the robust nature of the Kenvo brand.