Schools want to change. But it’s impossible because they’re drowning in bureaucracy. Add to that the fact that most advice around transformation does not fit their community, and they’ve got a big problem. Education Elements is forging a new path to ensure schools have the local solutions needed to drive real change. Working closely with their Executive Team, and in partnership with Leila Nuland, PhD, Senior Vice-President & General Manager, Gold Front created a new strategic POV, brand, and website that matches their bold and deeply human approach to education.

When we met Education Elements, they had just merged four different companies into a single brand that could inspire change in schools nationwide. They needed a North Star strategy that got the whole company fired up, plus everyone on their team needed to know their role in bringing the vision to life. A tall order, so we got to it.

Our work started by naming the problem Education Elements solves for schools. We called it the Localization Gap—a recognition that it takes the entire community to improve education (not top-down bureaucracy) yet the tools for this simply don’t exist. We went on to tell a story of how Education Elements is fixing this with a core ethos: Real change. Made Local. This simple, powerful idea embodies the company’s process of putting the values of teachers, parents, school leaders, and students at the center of every solution. Because when the whole district pulls for a shared vision, every classroom improves.

Next came design. The modern typeset and negative space evoke visionary confidence, while the hand-drawn highlights reflect the brand’s human-centered and educational purpose. Red and blue primary colors are offset by softer shades, reminding us that community needs are complex and varied. The geometric shapes and accent textures are each unique, like every student.

The final piece was website copy. We wove Education Elements’s vision for locally made change into nearly every line, resulting in impactful reading.

Altogether the new strategic POV, brand, and website position Education Elements as the category leader that they are, and set a bold new path for schools to drive real, local change