The packaging designed by Orhan Irmak Tasarım for Gogly Rice Flours for Babies hit the shelves.
Rice flour, which has an important place in the infant nutrition category in Turkey, widely preferred by mothers. Gogly, a well-established brand in the category, combines this traditional food with useful ingredients such as vitamins and minerals.
With the new design, useful ingredients are shown more remarkably in Gogly’s packages. In order to underline the naturalness of the product, green is used as the background color. The design director of the agency, Dr. Orhan Irmak, says “With the teddy bear character and the baby face integrated into the logo, the brand was aimed to establish a more emotional bond with the mothers. With the help of typographic and graphic elements that explain the place of the product in baby nutrition, the brand has reached the desired language of communication for baby food.”
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Gogly Rice Flour by Orhan Irmak Tasarim
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Market Region: Middle East
- Project Deliverables: Brand Strategy, Graphic Design, Illustration, Packaging Design, Product Architecture, Research, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
