Feni has been crafted for centuries through techniques passed down from father to son. This ancient wisdom has survived monarchies, colonialism, and even modernism. ‘Goenchi’ is the embodiment of this spirit of resilience.

The term “Goenchi” {go-ey-chi} is Konkani for “of/from Goa.” The label design celebrates the individuals who make the production of this liquid possible, namely the Rendeirs and the Cazcars, as well as the iconic glass carboys called ‘Garrafãos’ that were introduced to Goa by the Portuguese. To this day, Garrafãos remain a part of most Goan households and are integral to both Goa’s and Feni’s identity. It is the vessel that carries history, perhaps time itself, and the eternal spirit of our Ancestors.

The design features meticulously hand-drawn illustrations with intricate embellishments and typographic details, creating a cohesive and engaging composition. The label is divided into three sections – the left side covers mandatory information and features three illustrations showcasing crucial stages of the production process relevant to each variant – Coconut and Feni. The middle section presents a theatrical piece where the Garrafao takes center stage, cracking open the skies while Rendiers and Cazcars look above with a pleasant, almost calm demeanor, welcoming the sacred liquid. Finally, the right side celebrates the people behind Feni with a beautiful portrait of proud Rendiers and Cazcars holding their tools. The design harmoniously blends these elements together, creating an honest representation of the brand’s values and the people behind it.

Every bottle of Goenchi is double-distilled in small batches from a single natural ingredient, without the addition of yeast and sugar in a traditional 100% copper pot still. With rigorous testing and quality control at each stage, producing a stellar Feni with a taste as authentic as the people that make it.

With our Ancestors watching over us, Feni Konnank Bhienam (Feni Fears None).