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Godai Menorca Branding by Miguel Diez, Estudio de Diseño

Godai Menorca Branding by Miguel Diez, Estudio de Diseño

Visual identity for Godai Menorca restaurant: The union of two worlds

A unique Concept: Godai (五大) is the term by which the “five elements” are known in Japan and Japanese philosophy: Chi (Earth), Sui (Water), Ka (Fire), Fū (air) and Kū (emptiness) Godai Menorca is a new gastronomic concept that fuses, for the first time in the world, Japanese haute cuisine with the quality of the best Menorcan product, all combined with an incredible selection of sakes. The menu has been designed by Michelin-starred chef Julián Mármol in collaboration with Grupo Moga hospitality group to be enjoyed in a unique and sustainable space that reflects the essence of the five elements. It is located within the Lago Resort Menorca, a 5-star hotel Lago Resort Menorca in the Cala’n Bosc Marina, a few kilometers from Ciutadella.

The logo design: For the visual identity we chose the Kanji for water as a symbol, a fundamental element given that both islands, Menorca and Japan, are surrounded by the sea. In addition, fresh fish and seaweed will be the main ingredients of its gastronomic proposal. In short, two worlds united by the same idea of ​​the sea and quality product. In the part of the typography several adjustments and a customisation were made in the letter “A” that with horizontal bars reminds us of the eaves of the roofs of Japanese temples. The gold and black colors coexist in perfect harmony with the eco / natural decoration of the premises brilliantly designed by Blak Interiorismo.

CREDIT

  • Agency/Creative: Miguel Diez, Estudio de Diseño
  • Article Title: Godai Menorca Branding by Miguel Diez, Estudio de Diseño
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Valladolid
  • Market Region: Europe
  • Project Deliverables: Advertising, Brand Identity, Graphic Design, Logo Design, Packaging Design, Photography
  • Industry: Hospitality
  • Keywords: Japanese Restaurant, Visual Identity, Graphic Design, Restaurant Logotype

  • Credits:
    Designer: Miguel Du00edez

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