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God ‘elp all of us (GEA-OU)

God ‘elp all of us (GEA-OU)

Handcrafted to celebrate the glorious first-ever England to Australia flight in Vickers Vimy G-EAOU in 1919 by an all-Australia crew: Sir Ross Smith, Sir Keith Smith and Sergeants James Bennett and Walter Shiers, VIMY GIN is a finely crafted tribute to this daring achievement.

In the words of Ross Smith, “…we were attempting something which had never before been done…”. The epic completed, he concluded, “We shook hands with one another, our hearts swelling with those emotions invoked by achievement and the glamour of the moment. It was, and will be, perhaps, the supreme hour of our lives.”

CREDIT

  • Design Agency: Voice
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: God ‘elp all of us (GEA-OU)
  • Brand / Project Name: Vimy Gin
  • External Design Credits: Photography: @lightlysaltednut
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design, Illustration, Graphic Design
  • Location: Australia
  • Market Country: Australia
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bag, Bottle
  • Consumer Substrate / Material: Glass Bottle, Metal

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