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GoalsGetter’s Visual Identity: Designing a Modern Investment Platform

GoalsGetter’s Visual Identity: Designing a Modern Investment Platform

GoalsGetter
Nikko Asset Management, a leading Japanese multinational investment company, stands as one of the largest asset managers in the world. Their innovative platform, GoalsGetter, revolutionises online investing by offering everyday investors the opportunity to invest in Nikko AM-managed and KiwiSaver funds. This intuitive platform is designed for simplicity; users can start investing with just $250 and easily monitor their investments online. Whether your aspiration is a dream holiday, a new home, or a comfortable retirement, GoalsGetter allows you to set and personalise your financial goals. The platform’s smart fund managers handle your investments, tailoring them to help you achieve your objectives.
We crafted the strategic brand platform and visual identity for GoalsGetter to vividly represent its digital presence. A dynamic suite of illustrations was developed to tell the brand’s story engagingly, complemented by our action-oriented ‘GO’ logo, symbolising action, positivity, and empowerment for our investors. This visual identity aims to inspire and support users in reaching their financial goals.

GoalsGetter KiwiSaver
With the GoalsGetter KiwiSaver Scheme, you can build a secure financial future by creating a bespoke KiwiSaver portfolio. This is achieved through a selection of high-quality, handpicked funds from New Zealand’s premier fund managers. We also transformed our GoalsGetter icon into a distinctive KiwiSaver emblem, representing the intelligent choice for Kiwis to maximise their KiwiSaver potential.

CREDIT

  • Agency/Creative: Tried&True Design
  • Article Title: GoalsGetter’s Visual Identity: Designing a Modern Investment Platform
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: New Zealand
  • Agency/Creative City: Auckland
  • Market Region: Oceania
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Character Design, Design, Digital Art, Graphic Design, Illustration, Poster Design, Rebranding, Type Design, Typography
  • Industry: Financial
  • Keywords: Kiwi Invest Design

  • Credits:
    Creative Team: Tried&True Design

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