Gloxinia is a skin care product brand that originates from Japan. We are taking a holistic approach to health and radiance from skin to soul because we understand how our skin affects and reflects our health.
We celebrate the skin’s dynamism without sacrificing healthy beauty standards. We are phasing out the use of ‘normal’ skin type because it implies that the natural condition of the skin is abnormal.
We are also phasing out the term ‘anti-aging’ as we believe that aging is a gift and our formulas are created to support healthy aging. Our dedication to portraying skin as it is and celebrating it in all its beautiful shades extends to all age groups.
Logo:
Logo is a connection that is expressed through the use of letters written together. Cohesion and compatibility create simple harmony. Representing Gloxinia’s goal of bringing harmony from the skin to the soul.
The name Gloxinia means change. Gloxinia’s point of view on skin care does not support unhealthy beauty standards. In addition, Gloxinia is a symbol representing the Sun and is associated with bringing natural and powerful cold energy to the skin.
Concept: Talk to the skin.
Confidence in someone is necessary for us to listen, understand, and love them. It’s not just about seeing the outside, it’s also about understanding the soul inside. With the skin, we also need to understand it. The fact that we care for and understand our skin will help us have a healthy aging process, healthy beauty, and supple health from the soul to the body.
Visualization:
Confidential words written in sincere and natural handwriting with the desire to be deeply understood.
The organic shapes represent the gateway between the skin and the soul. Therefore, messages of care can penetrate deep within and awaken the soul. Finally, achieve harmony both outside and inside the person.
Using natural skin colors, embodying the spirit of maintaining healthy beauty standards. With Gloxinia, aging becomes a blessing because it supports the natural process.
CREDIT
- Agency/Creative: Jenni Hoang
- Article Title: Gloxinia – the Cosmetic Brand’s Aim is to Achieve Harmony From the Skin to the Soul
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Global
- Project Deliverables: Brand Identity
- Industry: Health Care
- Keywords: Friendly, Nature, Organic.
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Credits:
Resource: Mockup World
Resource: Mr Mockup
Stock: Unsplash