Marklinica developed the full branding and packaging system for Vitalé Collagen Water, a premium wellness beverage launched in the Saudi Arabian market. Our team handled the project from the ground up, crafting a visual identity that merges beauty, hydration, and modern well-being into a cohesive brand experience.

The objective was to reflect Vitalé’s functional benefits; collagen support, skin glow, and daily hydration through a clean and elegant aesthetic. We positioned the product as a lifestyle choice for wellness-conscious individuals, especially women seeking inner and outer beauty through simple, everyday rituals.

The packaging art direction was built around softness, freshness, and purity. Pastel tones and gentle gradients were carefully selected to represent each flavor variant, while botanical-inspired elements subtly reinforced the natural and beneficial ingredients. The layout embraces minimalism, creating a breathable and modern shelf presence.

Typography was chosen to feel both light and confident, with carefully spaced sans-serif fonts that reflect transparency and trust. The brand name “Vitalé” was styled to convey a refined and aspirational tone, aligning with the values of the wellness and beauty audience in Saudi Arabia.

Marklinica handled every stage of creative development from naming consultations and flavor identity systems to bottle mockups and launch visuals ensuring brand consistency across packaging, digital platforms, and retail spaces.