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Global Rebrand for Leading Tech Business Tquila Automation

Global Rebrand for Leading Tech Business Tquila Automation

Tquila provide expert insight and innovative solutions to ambitious businesses looking to harness the potential of intelligent automation for game-changing value. Working closely alongside the passionate & ambitious team at Tquila, Fable&Co. set about establishing a unique brand proposition & visual identity that set the standard for one of the industries leading & fastest growing intelligent automation consultancies.

Fable&Co. created a modern, technical & robust wordmarque with angular forms that looked to capture the bespoke approach utilised for each unique client challenge. The wordmarque featured a customised bold font, communicating technology & stability through its solid & uniformed structure. Close attention was paid to the detail falling on the angular cut off corners of the letters to mirror the same structure evident within the brand icon.

Fable&Co also crafted an accompanying brand icon that featured three angular, stepped lines, demonstrating the impact Tquila can have – helping to catapult businesses to the next level of growth. It also represents Tquila’s ability to help clients on their automation journey through their end-to-end service offerings of advisory, delivery & managed services.

To represent the new strategy & concept of ‘It’s Time’, Fable&Co drew upon this narrative, crafting an identity that showcases efficiencies at its core. Fable&Co created three bold, custom symbols that had elements of the angular Tquila wordmarque & icon, each designed to reflect one of Tquila’s three service offerings.

These symbols were then weaved throughout brand imagery to metaphorically highlight the areas that intelligent automation can transform business processes & support, or even free, the human workforce. The striking & impactful highlighter yellow introduced a breath of fresh air in the blue-soaked automation space, whilst representing speed, agility, efficiency & reliability.
Coupled with the greys & blacks to provide a sense of professionalism, sophistication & credibility. The vibrant orange accent was a subtle nod to the original Tquila colour & acknowledged their unique relationship with UiPath.

The new Tquila website would play a crucial role in generating new business leads across the globe. It was important to strike just the right balance of practical & effective, with beautiful & rewarding. The notion of ‘It’s Time’ would be evident throughout, with the use of the digital timers, world clocks & key messaging.

CREDIT

  • Agency/Creative: Fable&Co.
  • Article Title: Global Rebrand for Leading Tech Business Tquila Automation
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Brand Tone of Voice, Brand World, Copywriting, Identity System, Logo Design
  • Industry: Technology
  • Keywords: brandstrategy brandpositioning branding brandidentity techbranding technologybranding brandmessaging brandingagency brandingstudio visualidentity brandguidelines corporatestationerydesign websitedesign uiux interfacedesign uidesign uxdesign logo logodesign logoicon logowordmark

  • Credits:
    Creative Director: Ross Davison
    Strategy Director: Jack Archer
    Brand Artist: Isabella Hall
    Brand Artist: Matt Jones

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