Branding the Spirit of a Global Expedition

The “One Ocean” Expedition is a twenty-month circumnavigation of the globe aboard the majestic Statsraad Lehmkuhl—one of the world’s largest and most revered sailing ships in full operation. It is a mission to share knowledge and raise awareness about the ocean’s vital role in ensuring our sustainable future. In this spirit, KIND has crafted the brand identity for an exclusive limited edition of Rum and Whisky, created in partnership between Oss Craft Distillery and Statsraad Lehmkuhl.

The Explorer’s Spirit

As the Statsraad Lehmkuhl sailed across three continents and 60,000 nautical miles, 12 barrels of premium Whisky and Rum were stored in the ship’s keel, aging gracefully over 604 days. This extraordinary process celebrates the daring spirit of exploration. The One Ocean limited edition Rum and Whisky are bottled expressions of this adventurous journey, meticulously branded by KIND to reflect the essence of discovery and the pursuit of knowledge.

Sustainable Together

The values of togetherness and sustainability are at the heart of the One Ocean brand, seamlessly integrated into the design by KIND. The typographic treatment of the One Ocean mark distills the essence of the expedition, echoing the collaborative efforts of those aboard the Statsraad Lehmkuhl and the broader global community working towards ocean conservation.

A World of Details

KIND’s design for the One Ocean packaging is subtle and sophisticated. The embossed world map, paired with the stylised expedition route, delicately dotted in copper foil across the box and labels, adds a layer of intricate detail to the packaging’s overall simplicity. These elements enhance the visual appeal and serve as a tangible reminder of the global journey and the importance of preserving our oceans.

A Limited Edition for a Noble Cause

The One Ocean Rum and Whisky is a tribute to a monumental voyage and the ideals it represents. With KIND’s expert branding, these limited-edition bottles symbolise the ongoing journey to safeguard our oceans and a celebration of the human spirit’s relentless pursuit of knowledge and exploration. Available in exclusive, limited-edition packaging, the One Ocean spirits are a testament to Oss Craft Distillery and Statsraad Lehmkuhl’s collaboration and the shared commitment to a sustainable future. This branding effort by KIND ensures that the One Ocean Whisky and Rum will be remembered not only for their exquisite taste but also for the powerful story they tell—a tale of adventure, unity, and a joint mission to protect the world’s oceans.