Gleen Packaging by Tasarist Makes “Nature Smile”

Gleen Packaging by Tasarist Makes “Nature Smile”

Inspired by the immense bond between nature and humans, we wanted to portray Gleen’s nature-friendly approach with our packaging design. We discovered the name of the “Gleen” from the combination of the words “Green” and “Clean”. This was because the words “clean” and “green” were the essence of the product.

While the combination of leaf and lip figures in the logo symbolizes people’s “respect for nature and nature’s smile”, a strong brand identity has been created that will enable our consumers to remember this new brand even if “Gleen” is not written.

Our bottles, inspired by the famous architect Gaudi’s words that “there are no straight lines or sharp corners in nature, and that nothing is art if it does not come from nature”, our bottles were designed in hGleen Packaging by Tasarist Makes “Nature Smile”armony with nature with rounded and simple lines. In the designs, the focus was on pumping, triggering, measuring cups to be used once and used repeatedly in order to reduce plastic waste. Sleeve design; It was designed with a consumer-oriented approach, on a white background that emphasizes the pure and naturalness of the product, and on the colored band that separates the product types, with icons showing each category.

Since it will be offered for sale especially on the online platform, we have designed a package that will facilitate the operation (storage and shipment) and increase consumer satisfaction after sales. The industrial design of the bottle was designed to take up minimal space in storage and shipping. In this way, there is minimum air space in the box in storage, parcel and cargo packages. Less air space in packing reduces carbon emissions in transportation. We also created a horizontal waveform in the middle of the packaging. This form ensures that the bottle does not slip even when held with wet hands. Thus, we have created a more ergonomic packaging.

Inspired by the famous architect Gaudi’s view of nature, Gleen designs are made of 75% recycled and 100% recyclable materials with rounded and simple lines.

As a result, brand and packaging design that reflect the product contents with a strong brand identity emerged. Not only products that do not harm the environment with their special formulas, but also packaging designs made of sustainable materials reduce their carbon footprint.

CREDIT

  • Agency/Creative: Tasarist
  • Article Title: Gleen Packaging by Tasarist Makes “Nature Smile”
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Turkey
  • Agency/Creative City: İstanbul
  • Market Region: Asia, Middle East, Global
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Mark, Brand Naming, Brand World, Design, Graphic Design, Industrial Design, Label Design, Logo Design
  • Format: Bottle
  • Substrate: Plastic
  • Industry: Retail
  • Keywords: Gleen, Nature Smile, Tasarist Gleen Packaging, Gleen& Gaudi inspiration, Gleen Smile Logo

  • Credits:
    Creative Director: Musa Çelik
    Senior Art Director: Emrah Dener
    Art Director: Marcus Eser
    Copywriter: Pınar Cingöz

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