Glamrr Q is a South Korean brand that caters to sensitive skin. The brand is dedicated to creating makeup products that are gentle, non-irritating, and suitable for even the most delicate skin types. They carefully select ingredients known for their soothing properties to ensure a safe and enjoyable makeup experience.
Glamrr Q’s dermatologist-tested and hypoallergenic formulas provide a seamless application and long-lasting wear, without compromising the skin’s sensitivity.
Visual is mainly exploited to create an ideal model for customers to aim for and feel about the brand. In addition, using logos and typography in large sizes and having a white frame placed below is also a sign of brand recognition.
The design process of packaging and product aesthetics for Glamrr Q took more than a year, involving around 20 iterations to meticulously research and refine the shape, materials, and colors that resonate with our customers.
We embarked on an extensive journey to create packaging that not only captures attention but also reflects the essence of our brand. Each design iteration underwent careful analysis and consideration to ensure it aligned with our vision and met the expectations of our discerning customers.
We explored various shapes, experimenting with different forms and structures to find the perfect balance between functionality and visual appeal. The goal was to create packaging that not only protected the product but also enhanced the user experience.
Color selection played a pivotal role in capturing the essence of Glamrr Q. We conducted extensive research to identify shades that would resonate with our target audience and evoke the desired emotions. Each hue was carefully chosen to create a harmonious and visually striking collection.
After numerous refinements and adjustments, we are proud to present the final result—a packaging and product design that embodies the essence of Glamrr Q and resonates with our valued customers. The meticulous research and attention to detail invested in this process ensure that our products not only deliver exceptional performance but also provide a delightful visual experience.
CREDIT
- Agency/Creative: Lam Na Ny
- Article Title: Glamrr Q – Makeup Brand For Sensitive Skin
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh
- Market Region: Asia
- Project Deliverables: Brand Design, Industrial Design, Packaging Design
- Format: Box, Case
- Industry: Beauty/Cosmetics
- Keywords: Korea Cosmetic Brand, Glamrr Q, Packaging
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Credits:
Art Director, Designer: Lam Na Ny