lam Beauty is a Mexican cosmetics brand created by a makeup artist who started to produce her own products using only natural, chemical free ingredients with mineral based technology, after the success and acceptance of her craftmade makeup among her clients, she decided to create a mineral makeup production business.
The concept of GLAM is an acronym, it comes from the initial components of the name of the artist and her profession so the essence and personality of the artist are impregnated in the brand. This gave us the direction to develop the entire graphics platform of the company.
The result is an exclusive way of look and natural feel with a glamorous touch.
CREDIT
- Agency/Creative: Ludovico Rojas
- Article Title: Glam Cosmetics Branding
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Format: Bag, Bottle, Box, Jar
- Substrate: Glass Bottle, Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
