OVERVIEW
Lacuna is a conceptual loose leaf tea brand inspired by gothic aesthetics. Designed for those who romanticize quiet moments of reflection, Lacuna transforms the tea ritual into an immersive experience steeped in mood and mystery. The name Lacuna, meaning “an unfilled space” or “a gap,” reflects this philosophy: tea becomes a deliberate pause in the day, a momentary reprieve from the rush of daily life, and a space for stillness and contemplation.

APPROACH
While much of the tea world embraces Eastern minimalism or the ornate traditions of English tea rooms, Lacuna explores a different visual language – one that is moodier, more atmospheric, and quietly bold. Its aesthetic draws from gothic influences, yet remains subtle and refined, avoiding overtly dark or macabre imagery. Instead, it emphasizes quiet mystery and layered symbolism, inspired by the intentionality and refinement of tea rituals.

Central to Lacuna’s identity is a motif system combining vintage illustrations of a moth, snake, and swan with abstract glyphs that reinterpret each animal symbolically. Tombstone-shaped labels reference gothic architecture, and refined textures on the label add tactility while highlighting the brand’s premium quality. A repeating pattern at the bottom of each label, echoed on the seal, reinforces cohesion across the packaging. The color palette, black paired with deep, muted purples, reds, and greens, adds depth and understated sophistication. The typographic system blends blackletter, script, and serif typefaces to convey tea variety, a brief description, and caffeine level, harmonizing with illustrations, motifs, and the label pattern to form a unified, narrative-rich design. Together, these elements make each tea variety feel distinct while remaining part of Lacuna’s poetic, atmospheric world.

Every detail, from color and typography to motifs, label form, and texture, is intentional, working together to honor the ritual of tea and invite pause, reflection, and engagement. Through its quiet gothic mystery, Lacuna transforms tea into a poetic, immersive experience that stands apart from traditional tea branding.