We created this beautiful project from the root. From the name that means “healing pebbles” in the Bribi dialect, to the logo and branding of the brand that conveys a contemporary and raw image, which makes a modern brand with native features, which stands out in a category where you don’t see so much image or graphic design.
The brief was very free and the client gave us a lot of creative freedom to think of very disruptive proposals in terms of name and brand, we made several name proposals, a long list, and several graphic exercises. One day we looked for a stone and from there we were inspired to make the icon of the brand in a linear and somewhat abstract way, also the logo is typographic but has a key element in the letter i, where we placed an icon of a stone, in a very subtle way to make an abstract relationship of the brand. Among all the name and logo options, the client chose the strongest but simple at the same time, since he was looking for a simple and easy to remember short name for the potential public.
The product is aimed at companies and people with their own home, also aimed at hardware stores and large distributors.
We enjoy this project because it adds value to the client’s product, as it is different from the conceptual and graphic, it enhances the product as it is inspired by the same stones and has softness in the palette to counteract the hardness and provide a human value to the brand.
The client’s objective is to be able to take the brand to another place in order to be a step ahead of the competition and thus stand out in a market so valued from the price, where the graphic quality is left a little aside.
We hope to continue generating more materials to make the brand grow even more and thus be able to reach new markets, even thinking about internationalizing the product and being able to export it.
In short, this is a small project but no less important, because as always we do what we love and we are proud of the result for our customers.
- Agency/Creative: Gitanos
- Article Title: Gitanos Create Sîo Rocks Branding and Naming
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Costa Rica
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Identity System
- Keywords: branding, rocks, stone, identity, packaging