Inspired by an old Chinese love story ‘The Legend Of The White Snake’, the white snake in the story loses her human disguise because she drinks the herb wine, and therefore loses her love.
Based on the story of the white snake, the classic passages in the story are selected,The sticker on the bottle combines with the image of snake tongue, and the illustration also combines with the image of snake snake to visualize the aroma of wine.
Tasting the ancient Oriental love story with herb aroma and juniper fruit flavour.
Legend of the White Snake is a Chinese legend which existed as oral traditions before any written compilation.The story tells of a young scholar who falls in love with a beautiful woman, unaware that she is a thousand year old white snake that has taken on human form.Although the scholar and the snake woman are genuinely in love with each other,their relationship is forbidden by nature’s law.When a Buddhist abbot discovers her true origin,Lady White Snake must fight for both her marriage and her freedom, It was the story of Ghost (1990 film) made by orient.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Gin Visual Design for Legend Of The White Snake Concept
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bottle, Box
- Substrate: Plastic, Pulp Carton, Pulp Paper
