Qintess is a consultancy with an expressive background in the technology area and is one of the main players in Latin America. The brand needed 360 repositioning across all channels. As a company focused on delivering digital transformation, the challenge of this graphic design is to contemplate the concepts present in the brand capable of identifying its field of activity and, most importantly, transmitting the attributes: Agile and precise; Learn and consistent; Provocative and inspiring; Close and adaptable.
Symbol: The distinction by a singular graphic sign. The starting point is the circular, pivot movement. It supports the base of the brand’s graphic element.
A modern, contemporary and timeless Qintess: for the construction of the logo, a bold typography without a serif was sought, aligned with the visual language used by leading companies in the field of digital transformation.
Pivot the future: from the symbol and concept of circular movement, an element was created that symbolizes the transformation movement that Qintess causes in companies. Is unique identity, which has a lot of dynamism and applicability.
CREDIT
- Agency/Creative: GH Branding
- Article Title: GH Branding Creates Brand for Qintess
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Photography, Research
- Industry: Technology
- Keywords: digital, digital transformation, qintess, innovation, movement, circular, pivot, branding, brand design
